Chalene Johnson – Founder of Powder Blue Productions
Also see TurboKick
Chalene Johnson is an entrepreneur, TV fitness personality, clothing designer, author, motivational speaker, choreographer, wife, mother of 2 and relatable girl next door.
The eldest of three children, born and raised in Michigan, Chalene Johnson‘s childhood was influenced by dance, music, movement and an interest in martial arts.
Her parents recall her wanting to learn Judo and dance at the age of 3. Crediting her mother as her greatest inspiration, Chalene grew up taking fitness classes with her mother Marge, one of the first “Jazzercise” aerobic instructors in Michigan. As children, Chalene and her sister, Jenelle (also a Turbo Kick® Instructor) accompanied their mother to every class and remember changing the “records” for her between routines. This passion for movement, music, martial arts and dance became a passion they shared with their mother.
As a student at Michigan State University, Chalene continued with Tae Kwon Do, dance and aerobics. After moving to California in the early 90’s she married these formats in a group exercise class that combined the sexiness of dance, the hip feel of funk with the power and strength of kickboxing. A self proclaimed closet DJ, she taught herself to digitally re-master and edit music to match the moves of every pre-choreographed routine, adding sound effects, highs and lows in an elaborately produced musical arrangement which generated an emotive experience in the exercise participant. Word spread about this unique version of kickboxing class and before long the demand for videos and trainings spread across the country.
In 1997 Chalene began teaching other instructors how to deliver her unique brand of fitness. In 1998 Turbo Kick® was born! Incorporated since 1995, in 1999 she formed a team of creative and talented professionals to develop reasonably priced, unique group exercise programming that would appeal to people motivated by the combination of movement to inspired music. Powder Blue Productions trained nearly 500 instructors to teach Turbo Kick® in the first year. Less then 10 years later, that number had grown to a staggering 35,000 instructors world wide.
To keep up with the demand for new material, Chalene began producing all new fully choreographed routines accompanied by her special variety of music every 8 to 12 weeks and the popularity exploded.
In 2000 Chalene created her second unique program, PiYo™, a class designed for mainstream fitness that combines strength training, core conditioning, and dynamic movement in an up-tempo, non-spiritual environment.
Now a world-renowned fitness expert with over 18 years of experience, Chalene is the CEO of Powder Blue Productions, a fitness company she started in a spare bedroom. Chalene has created some of the Nation’s most popular exercise formats including Turbo Kick®, Turbo Jam™ and PiYo™, to name a few. Chalene is the star of the number one selling infomercial in 2006, Turbo Jam™. Turbo Kick® is one of the highest attended workouts at popular health clubs across the globe, and offered as the “exclusive” kickboxing workout in such global giants as 24 Hour Fitness™. To date, in excess of 35,000 fitness instructors have trained through Chalene’s programs resulting in millions of American’s participating in Turbo Kick® workouts at health clubs across the globe weekly. Chalene has been voted one of the top three Fitness Instructors in the World by IDEA Fitness 2005, 2006 and 2007.